Creative . Hong Kong Societal Betterment via Creating Shared Value
Examplified by the Collaboration between Hong Kong Broadband (HKBN) and iEnterprise
Social affairs in Hong Kong are mainly operated by non-governmental organizations. Recently, Hong Kong has also launched a series of social innovation projects to respond to changing social needs and help different classes in more effective ways. The program launched a series of six consecutive episodes of “Social Innovation” on the Hong Kong TVB Jade Channel to learn about how Hong Kong companies use innovative ideas to fulfill their social responsibilities and obtain considerable returns.